Better-for-you British sweets
Life's too short to
give up sweets.
The sweets you can feel good about enjoying.
100
Calories a pouch
27g
Prebiotic fibre
<2g
Sugar
0
Sugar alcohols
Meet the bears
Shop all →Sweets first
We started with flavour and chew, then made it better for you. Never the other way round.
Fibre, not fillers
Sweetened with prebiotic fibre instead of sugar — and absolutely no sugar alcohols.
Zero guilt
100 calories a pouch, portioned as one pack a day. Enjoy it properly.
Our story
We're not trying to stop people eating sweets. We're making better sweets people genuinely want to eat.
Read our storyPeople are obsessed
"My evening treat, sorted. Tastes like proper fruit pastilles, not a diet sweet."
Ellie R., London
"One pouch with my afternoon coffee and my sweet craving is done. Tastes like the cola bottles from the corner shop."
Marcus T., Leeds
"Bought a box for the office. They vanished in two days. The blackcurrant one is unreal."
Tom W., Manchester