What we believe
We believe you should enjoy life and eat the things you love. For us, that's sweets — and we know millions of other people feel the same.
So we're making sweets that taste like the real thing, but make it easier to enjoy them every day. And if we can't pronounce an ingredient, we don't include it.
100
Calories a pouch
27g
Prebiotic fibre
<2g
Sugar
0
Sugar alcohols
0
Artificial anything
Meet Berry Blast
Sweets first
We started with flavour and chew, then made it better for you. Never the other way round.
Fibre, not fillers
Sweetened with prebiotic fibre instead of sugar — and absolutely no sugar alcohols.
Zero guilt
100 calories a pouch and nothing artificial. Enjoy it properly.
Our story
We're not trying to stop people eating sweets. We're making better sweets people genuinely want to eat.
Read our storyPeople are obsessed
"My evening treat, sorted. Tastes like proper fruit pastilles, not a diet sweet."
Ellie R., London
"Bought a box for the office. They vanished in two days. The blackcurrant one is unreal."
Tom W., Manchester
"Finally something my kids and I both want to eat that I don't feel guilty about."
Nadia K., Cardiff